Your product vision should not be a plan that shows how to reach your goal. A vision for the game would be “Help children enjoy music and dancing”.ĭistinguish between Vision and Product Strategy This might be a nice idea, but it is not the actual vision.Īn effective product vision goes beyond the product and captures the change the product should instigate. Say that I want to create a computer game that allows children to choose and interact with characters, select different music tracks and worlds, choreograph their own dances, and play together with friends. The former is the motivation for developing the product the latter is a means to achieve the overarching goal. Otherwise make sure that the two visions aren’t in conflict other but aligned.īe clear on the difference between the product vision and the product and don’t confuse the two. If you choose the company vision for you product, then that’s fine. The company’s vision is to “put joy in kids’ hearts and a smile on parents’ faces”. The statement concisely captures the intention behind the company’s products and services and describes the change the users and customers should experience. One of my favourite vision statements comes from Toys R Us. To choose the right vision, ask yourself why you are excited to work on the product, why you care about it, what positive change the product should bring about, and how it will shape the future. It provides a continued purpose in an ever-changing world, acts as the product’s true north, provides motivation when the going gets tough, and facilitates effective collaboration. The product vision is the overarching goal you are aiming for, the reason for creating the product.
What you need is a vision that guides everyone involved in making the product a success: product management, development, marketing, sales, and support. Having an idea for a new product is great. Describe the Motivation behind the Product This post shares eight tips to help you create an effective product vision that inspires the development team and the stakeholders. In order to be fully committed, you have to be convinced that what you are doing is right and have a clear vision of where to take your product. Creating and managing a successful product requires a lot of time and energy.
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